Slow Moving Dreams

Thursday, July 14, 2005 at 10:07 PM

Maybe Howard Dean Really Is Onto Something

Illustrating how traditional book promotion is being modified, in some circles, to reach the grass roots efficiency of the online literary community VAUHINI VARA writes:

"Book publishers generally stick to their tried-and-true formula for promoting a new novel: send the writer on tour, slip review copies to critics and negotiate strategic displays in bookstores. The Internet has been used to create barebones Web sites tied to new books, and the occasional advertising campaign on popular online destinations, but little more. Now, publishers like Knopf are hoping to supplement their traditional campaigns by wooing bloggers, giving away free copies online, and other initiatives."
The Wall Street Journal
Using Fiction to Sell Fiction

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